BCL Browlash EX Long Separate Mascara – Hello Kitty Limited Edition


I admit I bought this because of Hello Kitty. I’m not someone who seeks out HK merchandise but I guess I thought the HK makes a nice change from regular boring mascara packaging. Plus it seemed to be a best-seller in Japan.


I’m not sure why it’s got the word ‘browlash’ in it but make no mistake this is a regular eyelash mascara.

This appeared to have everything I like in a mascara:
– comb, a special design with rows of 4, 3, 4, 3 etc going down.
– waterproof, sweat proof
– easy to remove with warm water (film type)
– separates the lashes
– length

Here’s a close up of the comb:

Ok I usually go for volume but that’s ok. I find the length and separation to be true, lashes are long and defined. It never clumped and I didn’t have problem with it smudging once it’s dry either. My lashes do look a bit sparse at times … the extra length somehow highlights what’s lacking. I suppose I’d prefer the teeth to be longer in the middle – sometimes I feel like I’m brushing the lashes with nothing. But apparently this sloped design helps fix the curl at the roots. I didn’t get a super strong curl though.

What fails this mascara for me is that the formula is super wet and it takes a long while to dry. It’s probably the wettest mascara I’ve ever used. I inevitably smudge the under eye area every time I used this simply from blinking normally. It became super annoying and I dreaded using this everyday. I grabbed this mascara with me on holidays untested, since the Fasio one irritated my eyes I thought any mascara would be an improvement. I tried it again upon my return but just gave up a few days ago out of frustration. I really don’t have time dealing with smudges in the morning rush.

I won’t throw it out just yet, I’m willing to give it another chance on my weekends or something. Maybe I’ll let it dry out a bit on its own and see what happens. If you can handle the formula, this is actually a great lengthening mascara.

Made in Japan, 7g.


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