"It’s not a journey … "

Perhaps you have seen the first video with Mr. Pitt giving a monologue beginning with this line. Chanel has released a second video using the same performance but as a voice-over:

I do like this better. The images draws attention away from the words so it doesn’t seem as abstract as the first video where we are just concentrating on Mr. Pitt and his voice. Inevitably (ha!) they both remind me of the ‘Tree of Life’, the end shot of space and planet probably has something to do with it. I’m not sure how effective this is for Chanel No. 5 … then again the fact that I’m blogging about this is perhaps saying something. Bravo Chanel!

And this video is the story of Chanel No. 5, which ties everything together. It was the first released among the three. The theme is innovation – of the perfume, its packaging and marketing.


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